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CKSVIM students of semester 1 conducted mock focus group on "Understanding customer preference for online and offline buying with specific reference to youngsters" on 30 September 2014. Students got the opportunity to learn how to develop focus group objectives, pre screening questionnaire, moderators outline, data collection and data analysis. Mr. Tushar, student of semester 1 coordinated the entire process under the guidance of Dr. Kunjal Sinha, Associate Professor, Research Methodology.